HOW TO START A BLOG: finding your niche

FINAL COVER

Hey guys! Debasree from All She Needs and I decided to start a super fun series on blogging. For all those of you who want to start a blog and don’t know where to begin, I am sure this series would help you. In this post, I will be sharing the first and one of the most important facts to think about before starting a blog – WHAT DO I WRITE ABOUT? Its really important to have clarity about your content to be consistent and have an engagement with the readers of your blog. To simplify things, here are 10 steps to start your blog.

1.     WHAT ARE YOU PASSIONATE ABOUT?

This of course is the most important point to think about when you want to start a blog. What is it that youre really passionate about? Do you love to eat out and don’t want to cook? Or do you love experimenting with your fashion? What is that you think about day in and out and would actually want to write about? Very often we have many interests but those interests need to translate into the urge to talk about them. Do you find your self talking about certain topics with your friends all the time? That’s probably something you should blog about. Yes, its very important to have informative content that can help others but that also doesn’t mean that you need to be an expert that something to blog about it. If you’re passionate about something, you would want to read and write about it!

2.     WOULD YOU READ WHAT YOU WRITE ABOUT?

Not many people think about this but when you write a blog post,imagine you’re one of your blog readers. Would you read the post that you’ve written if you stumbled upon it for the very first time?

3.     START READING (It will help you find what interests you)

If you feel that you really don’t know what you’re passionate about, start reading a lot. Whether its recipes online or browsing through fashion magazines. Even something as simple as pinterest can inspire you. Create multiple pin boards and start pinning things that you like, inspire you or would want to read. Chances are you will repeatedly pin or read about the similar content- that’s a pretty fun way to figure out where your true interest lies

4.     WHAT IS YOUR GOAL?

Ask your self, what is the goal of my blog? Is it to entertain others; such as having a comedy blog or to provide information such as doing product reviews or is it simply about inspiring others to do what they love? Once you know the goal of your blog, it would help you pick a direction for it.

5.     WHAT IS YOUR TARGET AUDIENCE?

This comes hand in hand with the previous point. Think about your target audience. What is the age group that youre catering to? Are you starting a food blog for people who want to learn how to cook? or are you starting a personal style blog to inform others about the latest trends, share your personal style? Or are you a travel blogger whos target audience is people who want to travel in a well informed way?

6.      DON’T START A BLOG JUST FOR MONEY

Starting a blog just for money or freebies is the biggest mistake you can make. Of course making money through your blog is very important but soley that being the reason for blogging is really sad. If you blog just for money, youll find your self picking up the first sponsored posts just for the sake of it and not only lose your passion but also forget what your blog truly stands for.

7.     KEEP IT TIMELESS – THINK LONG TERM –

If you want to blog for a long time period, you need to think long term too. But don’t start a blog site called www.delhielections2015.com –It is something that’ll cease to hold public attention. Once the elections are over, you will be out of content. Interested in politics? Start a long term blog on politics, policy making, elections etc and keep something specific as a sub category of your blog.  Choose a topic which is timeless.

8.     WORK ON WHAT YOU KNOW

Don’t get intimated by the constant pressure of bringing something new and fresh. Sometimes it’s just important to work with what you’re comfy with. Yes it’s important to bring in new content for your viewers but don’t fret if youre truly passionate about something and want to stick to that for a while rather than venturing into unknown spaces.

9.     LEARNING IS IMPORTANT

Having said that, it’s always good to expand your niche. Blogging as I said earlier is a contant learning process. Each post you write will not only teach your readers something but will also teach you and expand your horizons. You may start off with a blog where you review all the new places to eat in town but may just end up with a blog where you share your own recipes!

10.  STOP COMPARING YOUR SELF TO OTHERS

The blogging world is scary and I can admit that. Just don’t compare your self and your content with other bloggers. Every one is different, their writing and photography styles are different and of course, their growth rate is different. This really took me a while to understand but everyone connects with their audience differently. Just cause you aren’t where you expected to be shouldn’t stop you from blogging. Don’t question your niche especially if it’s something youre passionate about. If you love your content, that’s really what will make you happy rather than constantly changing your blog style just for the sake of viewers.

 

Now that you have your blog’s content in place, the next step is to figure out how to go about with the blogging process? It can be an overwhelming experience so read Debasree’s post on planning and scheduling your posts, creating regular content and how to stay on track!

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